Quiz Onboarding

Context

2025-2026, growing b2c, 20k+ users, $40k revenue (sensortower)

Problem

low value perception & funnel drop-off

My role

end-to-end product design · research · hypothesis generation and validation · user flows · prototyping · ui design · usability testing · design systems · content design · specs and handoff · design qa · measuring impact

Impact

growth / CR Purchase AFS +12,3% / CR Export AFS +14,6